WHITE HAT CRISIS MANAGEMENT

Jona Nanette | Chief Strategist, White Hat Crisis Management

Jona Nanette is a visionary strategist at the intersection of reputation management, emerging technology, and public policy. As the founder of Hall Strategic Partners, she leads an elite agency dedicated to protecting brands and leaders through ethical intervention and data-driven narrative architecture.

With a career spanning high-level roles at Meta and the Department of Labor, Jona possesses a unique “dual-lens” perspective: she understands the technical mechanics of global platforms and the rigid compliance requirements of government institutions. This expertise allows her to navigate high-stakes crises that involve both public perception and regulatory scrutiny.

A pioneer in the ethical application of AI, Jona’s work as the AI Coordinator for the AIBC, the DMV’s leading organization for AI Ethics Frameworks and certifications. This strategic foresight is matched by a unique flair for high-stakes storytelling, yet her approach to communication goes far beyond corporate strategy. By pairing technical precision with a deep understanding of human narrative, she bridges the gap between complex innovation and public trust. Her background in theatrical production further enhances her ability to craft compelling, high-impact communications that resonate in a crowded digital landscape.

1. Executive & Corporate Crisis Leadership

AI Ethics & Governance Crisis Mitigation: Serve as a panelist on the AMA AI Ethics Panel Roundtable (2026), driving high-level governance frameworks around AI safety, bias mitigation, data privacy, and ethical compliance to prevent enterprise reputational risk.

Academic Foundation in Organizational Crisis: Hold formal coursework in Crisis Management as part of a Bachelor of Science in Business Administration (Marketing) alongside an MBA in Strategic Thinking & Globalization, establishing formal grounding in risk assessment, contingency planning, and operational continuity.

2. Account & Dispute Mediation (High-Stakes Client Escalations)

• Client Mediation at Enterprise Scale: Mediated critical financial disputes, policy escalations, and budget discrepancies between corporate clients and major social media platforms. Protected enterprise relationships and stabilized ad accounts under high-pressure scenarios.
• HR & Employee Relations Conflict Resolution: Managed sensitive internal employee relations, mediated workplace policy transitions, and ensured strict state and federal compliance across departmental shifts.

3. Public Relations & Event Contingency Control

• Live Operations & Live Risk Control: Managed 13+ years of full-service event production and PR, overseeing crisis mitigation for large-scale corporate conferences, live stage productions, and public festivals involving multi-vendor oversight, technical troubleshooting, and real-time crowd control.
• Political & Campaign Public Relations: Coordinated political and real estate campaign marketing, navigating fast-paced public scrutiny, tight deadlines, and volatile messaging shifts during local and regional elections.

Credentials & Accolades:

• Education: Bachelors in Business Administration with a concentration in Marketing and a Masters of Business Administration (Western Governors University).
• Certifications: Microsoft AI Product Manager, IBM Product Owner, Google Project Management, IBM Scrum Master, Leadership, Marketing, Strategic Thinking and Innovation.
• Leadership: National Society of Leadership and Success Honor Society Inductee, Entrepreneur of Impact Nominee, Alumni Spotlight, WGU/The Wise Marketer, Recipient of the Community Helping Hands Award, a “Church Girl Who Rocks” Honoree, and a Recipient of the Woman of Distinction Award.

ABOUT WHITE HAT CRISIS MANAGEMENT SERVICES

1. The “White Hat” Philosophy

In cybersecurity, a “White Hat” is an ethical hacker who finds vulnerabilities to fix them before the “Bad Actors” arrive. This agency applies that same logic to brand reputation, political campaigns, and AI integration. We don’t just spin stories; we build ethical, data-backed defenses.

2. Core Service Pillars

Ethical AI Integration: Helping brands navigate the “crisis of AI” by implementing LLMs and automation safely.

Political & Institutional Strategy: High-stakes crisis management for candidates and government entities.

The Narrative Architecture: Using production and storytelling to reclaim a brand’s voice.

Data-Driven Defense: Using analytics to predict and mitigate risks before they go viral.